Reasons to engage with the media might include:
- to publicise good news
- to raise the level of debate in the public arena
- to respond to an inaccurate media report—i.e. to put out the bushfire
- to pre-empt a possible negative issue
When writing, your aim is to convey your message in terms that are as easily understood as possible, with the right nuances. Our training programs at Ethos CRS can help you achieve this for any media writing task you might have.
This course is suitable for all levels of staff and can be tailored to suit the needs of your organisation.
Types of writing covered in the course
- media releases
- opinion pieces
- articles
- letters to the editor
Expected outcomes
Participants will be able to:
- define the audience
- define the purpose of the document
- properly plan their writing so that it has a logical structure
- marshal the necessary information—neither too much nor too little
- organise their material into a document that has strong structure and integrity
- understand the principles of writing for the media
- edit the document
- examine it from the reader's point of view
Participants
Anyone who may have to engage with the media—either at the policy and managerial level, or as a public affairs officer.
Program delivery
This course can be delivered over one or two days. Trainees become competent by working through a graded series of exercises.
Prerequisites
Participants are encouraged to bring with them a piece of writing that they have done already.
