Explaining complex policy to a mass audience is no easy task. Ethos CRS combines theory and exercises to improve your ability to represent your organisation effectively and well. We train individuals and organisations to anticipate media interest and prepare appropriate strategies, and importantly how to respond effectively to media enquiries.
Topics covered in the course
- how the Australian media works
- how to put principles of communication into practice
- the message and how to convey it
- deciding when use of the media is warranted
- developing an effective media strategy
- organising material to attract coverage
- how interview skills can be sharpened to get your message across
Our team of expert trainers have worked in both the private and public sector, and for ministers, governors-general and CEOs. They have worked as journalists all over the world and here in Australia. They know how the media works—inside and out.
Expected outcomes
Participants will be able to:
- create an effective media strategy
- communicate key messages
- manage an interview and learn how to stay on message
- feel more confident in using the media
- understand how to get the most out of media engagement
- know when not to use the media
Participants
This course is suitable for all levels of staff and can be tailored to suit the needs of your organisation.
Program delivery
This course can be delivered over one or two days. Trainees become competent by working through a graded series of exercises.
All trainees receive program materials including a purpose-written manual, which includes guides and checklists for preparing speeches and/or speaking notes.
We can also design a course or coaching session to suit individual needs.
