Ethos CRS provides training in issues management that helps you articulate, protect and build your organisation's good reputation in a sometimes unforgiving public environment.
When under an unsympathetic public eye, organisations need to manage what they say and what they do confidently and competently. This course is designed to improve the ability of professionals to skilfully, ethically and confidently explain the position and actions of an organisation—both in-house and in the public through the media.
We train individuals and organisations to prepare for and manage issues—before they become crises.
Our experienced trainers have worked in the public and private sector and for various media outlets. This means they know the issues that can become crises and know how to manage them efficiently and effectively.
Topics covered in the course
- the issues cycle
- devising an issues management plan
- employing techniques that comprise an effective response
- shaping messages for public consumption to resolve issues efficiently and effectively
- the role of the media
Expected outcomes
Participants will be able to:
- identify issues in their own organisation that need managing
- identify key messages to focus on in resolving the issue
- decide how best to manage issues, and write a comprehensive plan to guide the management
- know how to best use the media in managing the issue
- devise a plan if the issue has already become a crisis
Participants
This course is suitable for all levels of staff and can be tailored to suit the needs of your organisation.
Program delivery
This course can be delivered over one or two days. Trainees become competent by working through a graded series of exercises.
All trainees receive program materials including a purpose-written manual, which includes guides and checklists for preparing speeches and/or speaking notes.
