Communicating complex and highly sensitive policy issues to a mass audience requires both awareness of the media environment and the specialised skills essential to operate effectively in this environment.
Ethos CRS media skills courses give participants essential inside knowledge on the media operating environment and the practical skills to deal with media demands at all levels across print, radio and television.
Drawing on the experience of the Ethos CRS training team and through intensive front-of-camera training, participants acquire the skills and confidence to communicate their message clearly and confidently.
Topics covered in the course
- how the Australian media works
- how to put principles of communication into practice
- the message and how to convey it
- deciding when use of the media is warranted
- interview techniques and objectives
- crisis communication – stages of crisis, crisis statements and communication models
- advanced control and delivery techniques
Our team of expert trainers have worked in both the private and public sector, and for ministers, governors-general and CEOs. They have worked as journalists all over the world and here in Australia. They know how the media works—inside and out.
Expected outcomes
Participants will be able to:
- communicate key messages clearly and well
- recognise and manage issues during media interaction
- manage an interview and deliver crisis media statements
- perform confidently and effectively in the media
- understand how to get the most out of media engagement
- know when not to use the media.
Participants
This course is designed for senior officers and will be tailored to suit the needs of your organisation.
Program delivery
This course is delivered over one day. Trainees become competent by working through a graded series of practical and intensive exercises.
All trainees receive program materials including a purpose-written manual, which includes guides and checklists for preparing speaking notes.
