Media training

As a beast the Australian media is savage and sensational. It hunts in packs and shows no mercy to the slow or the weak. To flourish in an environment where the media rules, organisations and individuals need skills.

Ethos CRS trains:

• executives to give confident and compelling interviews
• staff to handle media enquiries in a way that enhances an organisation’s reputation
• staff to draft media releases and talking points that are compelling and coherent.

Advanced media interview skills

Senior executives who act as spokesperson, or who are interviewed, must be able to think on their feet, respond coherently, with integrity, and in manner that builds confidence in the organisation itself.

Ethos CRS delivers one-on-one coaching or small group training for busy executive who want to develop high-level skills quickly.

Our team comprises experts who have worked as media advisers to ministers and senior executives, and as journalists following important stories.

For more information or to book a course: click here.

Media engagement skills

Staff who handle media enquiries must understand how the media works and how journalists from different media organisations approach stories. In their work, they need to represent the organisation in a way that builds and protects hard-won reputations.

The small group training courses that Ethos CRS offers combine practical exercises—based on a world of media experience—with the necessary conceptual insights.

The result? A team that’s better placed to engage with the media, no matter the issue.

For more information or to book a course: click here.

Media writing skills

Staff who work with the hyper-critical media must understand the point of media engagement—what does a journalist want and why, and in what way should the organisation focus a response. As well, staff must have the writing skills to produce media releases and talking points that advance, rather than retard, the organisation’s agency

The Ethos CRS team has delivered media training courses to professionals drawn from all walks of life and all types of organisations. Ethos CRS is expert in custom-designed writing courses that improve writing skills—the ability to write media releases and talking points—and which generate clear organisational benefits.

For more information or to book a course: click here.

Contact us, if you’d like staff to handle a complex media environment efficiently and professionally.